If you're a beauty blogger or just a beauty buff obsessed with makeup, you've probably heard of and used Urban Decay Primer Potion. For a while it has been the top-selling eyeshadow primer on Sephora, with a 5-star rating and over 2,000 reviews. And for good reason! When applied to the lids before eyeshadow, it makes the colors more vibrant, and they last a whole lot longer. The only flaw about this product? The horrible packaging. While the genie bottle may look cute at first, it hides a lot of product in the corners that can only be retrieved by cutting it open. Lame! It was even more disappointing when Urban Decay came out with a new version of it (called Sin) using the same failed packaging. Lame x's 2!
This is where competitors have come in to steal the market. Recently, Too Faced has released its own primer called Shadow Insurance. I haven't tried it, but according to the reviews, it's almost identical to UDPP in performance. The only advantage is that it comes in a squeeze tube, so no more whipping out the butcher knife to get your money's worth!
However, there is one more company that has come to take its share of makeup lovers. Smashbox is coming out with a product called Photo Finish Lid Primer. The claims? To create "the perfect canvas for eyeshadow application. Wear this universal shade under shadow to increase longevity, or create the perfect nude eye by applying over the lid for an even tone." It comes in a lipgloss-esque bottle, but without the annoying curves like UDPP's. It costs more than the other two primers ($20 as opposed to $17), so we'll see if this one is worth the extra few bucks.
You can now get a sample of this product for free with any $25 purchase at Sephora.com. Just enter SMASHLAB at the checkout.
